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Huge Growth in Marketing Online Lead Generation Spurred by Do-Not-Call List
When over 64 million American households registered with the Federal Trade Commission’s National Do-Not-Call Registry, companies that relied heavily on telemarketing have had to scramble to find a way to reach their potential customers. Permission Data uses only opt-in co-registration websites to generate leads for their clients. Lead generation typically begins with a registration process, during which consumer information is collected. From there, consumers are exposed to targeted advertiser offers, and can, at their own initiation, opt in to learn more about a brand or product. (PRWEB May 13, 2006)
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