Recent Survey Shows E-mail, Telemarketing and Direct Mail to Be Most Important B2B Sales Lead Generation Efforts



Of all business-to-business marketing professionals who responded, 27.1% chose telemarketing as the single most important direct marketing activity for B-to-B sales lead generation, followed closely by e-mail at 26.6%. Direct mail was chosen as the number one sales lead generation tactic by 22.3% of the participants, and 12.2% chose SEO as their top choice. [PRWEB Nov 8, 2005]

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