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Super Bowl XL Exemplifies Slash and Burn Marketing in B2B Marketplace;Jet Powered Groups Comprehensive White Paper Explores Tactics for Efficient Marketing
Super Bowl advertising isn?t cheap. And for B2B companies, it?s an egregious waste of marketing dollars. Why? Most B2B companies don?t need ?branding?, they need qualified leads and deals. Super Bowl ads are not an effective source of leads or deals because they aren?t narrowly targeted at a qualified audience and commercials are not the right medium for driving web registrations (the fuel that powers relationship marketing). In response to the millions of dollars wasted on Super Bowl ads and other ineffective B2B marketing campaigns, Jet Powered Group, a premium Customer Relationship Management firm for business-to-business software and services companies, is releasing a new white paper through their web site "Slash and Burn Sales & Marketing.? [PRWEB Feb 10, 2006]
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